B2B SaaS 90-Day GTM Launch

Successfully launch B2B SaaS product to market, acquire first 50 paying customers, and establish core GTM operations within 90 days.
14 cards · 4 lanes

Backlog10

Finalize ICP & Value Prop
Complete when: Documented Ideal Customer Profile and 3 core value propositions approved by founder.
high 2d Founder strategy
Competitive Analysis Deck
Complete when: Matrix of top 5 competitors with feature/pricing gaps identified.
medium 1d Marketing research
Pricing Strategy Model
Complete when: Tiered pricing structure defined with margin analysis and competitor benchmarking.
high 2d Founder finance
Beta User Recruitment
Complete when: 20 qualified beta users signed and onboarded with feedback loops established.
high 5d Sales product
Sales Playbook Draft
Complete when: Script, objection handling, and demo flow documented for sales team.
medium 3d Sales enablement
Customer Onboarding Flow
Complete when: Automated email sequence and in-app guide built for new users.
medium 4d CS ops
Press Kit & Media List
Complete when: Press release, boilerplate, and list of 50 target journalists compiled.
low 2d Marketing pr
Referral Program Setup
Complete when: Incentive structure defined and tracking mechanism implemented.
low 3d Growth growth
Help Center Documentation
Complete when: 10 core FAQ articles and troubleshooting guides published.
medium 3d CS support
Analytics Dashboard Build
Complete when: Key metrics (CAC, LTV, Churn) tracked in BI tool.
high 2d Eng data

This week2

Define ICP & Value Prop
Complete when: ICP document finalized and shared with marketing/sales teams.
high 2d Founder strategy
Set Up Analytics Stack
Complete when: Mixpanel/Amplitude installed with key events tracked.
high 1d Eng data

In progress1

Beta User Outreach
Complete when: 10 out of 20 beta users contacted and scheduled for kickoff.
high 3d Sales product

Done1

Project Kickoff & Team Alignment
Complete when: All team members have access to tools and understand 90-day goals.
high 1d Founder ops